Our Team

A woman with short blonde hair smiling, wearing red lipstick and a black and white striped sweater, sitting in a sunlit room with a window behind her.

Susan Joy

CO-FOUNDER & EXECUTIVE DIRECTOR

Susan is a regenerative strategist, ecological educator, and the creative force behind Brooklyn Rewilders' growth. Together with co-founder Laena McCarthy, she has built the programs, partnerships, and infrastructure that Brooklyn Rewilders runs on. Along the way, she has guided more than 1,000 children through hands-on ecological education. Since 2022, she has led PS9's community garden, growing community involvement by 350%. She is building Fences of Abundance — a growing network of native berry hedges, freely tended and freely given along city streets across Brooklyn.

The question underneath everything she does is the one Brooklyn Rewilders is built on: how do we create the conditions for the mindset shift that moves us from extraction to reciprocity, from disconnection to belonging, from a world that has forgotten its relationship with the living world to one finding its way back? She carries that question into Brooklyn Rewilders, into her work as a regenerative business coach, and into Reimagining Marketing — an international collective examining the paradigms that shape marketing today and what a genuinely regenerative approach might look like in their place.

Susan holds a Master's in Business for Social Impact and Sustainability, brings deep knowledge of regenerative agriculture and fiber systems, and is endlessly curious about the Indigenous and traditional knowledge systems that never lost the thread the rest of us are working so hard to find again. She is a mother, and believes — with everything she does — that the world her daughter inherits can be wilder, more generous, and more alive than the one we were handed.

Woman with wavy blonde hair wearing a black turtleneck and gold necklace, smiling against a warm yellow background.

LAENA MCCARTHY

CO-FOUNDER

Laena is a multidisciplinary entrepreneur and educator, dubbed "extraordinary" by the New York Times. After launching Anarchy in a Jar in 2009, she helped launch over a dozen startups and non-profits as a leader, instructional designer, growth strategist, advisor, and consultant. She remains an unwavering optimist dedicated to helping people live their best lives through essential skills and sustainable ecosystems.

As a true believer in the power of innovation to make the world a better place, Laena is passionate about creating opportunities for adults and children to learn the tangible skills of equitable entrepreneurship and sustainable network building. Her work has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Her cookbook, Jam On: The Craft of Canning Fruit, was published by Penguin Random House in 2012.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

Laena teaches and consults through a number of platforms, both in-person and virtually, with an array of fantastic companies, from Meta, Deloitte, Google, and Hinge to K-12 schools and adult teaching spaces like the Brooklyn Brainery. See notable success stories and testimonials on our homepage and in the press.